What Happens to Leads After the Quote Is Sent
The quote feels like the finish line.
It’s not.
It’s the most fragile point in the process.
What contractors assume
Once a quote is sent:
- The customer will review it
- They’ll decide soon
- They’ll reach back out
That assumption is expensive.
What actually happens
After the quote:
- Attention shifts elsewhere
- Doubt sets in
- Competing options appear
Silence doesn’t mean rejection.
It means uncertainty.
Why this stage leaks the most
There’s often:
- No follow-up schedule
- No reminder system
- No escalation
The business waits politely.
The customer forgets quietly.
What closes more jobs
Consistent post-quote follow-up:
- Answers questions before they’re asked
- Rebuilds momentum
- Signals professionalism
This isn’t pressure.
It’s presence.
Quotes don’t close deals.
Follow-up does.
