Why CRM Notifications Don’t Create Accountability
Notifications inform.
They don’t protect.
The illusion of control
Seeing a notification feels like progress.
But awareness isn’t action.
Why alerts get ignored
Notifications compete with:
- Jobs
- Calls
- Emergencies
They’re easy to dismiss.
They’re easy to forget.
What accountability actually requires
Accountability comes from:
- Automatic execution
- Required next steps
- Repeated follow-up
Not reminders.
The difference
CRMs tell you what happened.
Infrastructure ensures something happens next.
