What is Happens to Your Leads After Hours (And Why It’s Costing You Jobs)
Most contractors think missed leads are a daytime problem.
They’re not.
The truth is, after-hours is when some of your best leads come in.
Homeowners search at night.
They fill out forms after dinner.
They call when they finally sit down and deal with the problem they’ve been putting off.
And when no one answers?
They don’t “wait until morning.”
They move on.
Here’s what usually happens after hours:
- The call goes to voicemail
- The form sits unread
- The text never gets sent
- The lead cools off overnight
By the time you respond the next day, you’re no longer first, and first response wins more jobs than the lowest price.
This isn’t about working more hours.
It’s about having something in place that works when you’re not available.
An immediate text.
A confirmation message.
A simple next step that tells the lead, “You’re in the right place.”
If your business goes quiet when you do, your competitors are quietly taking your jobs.
