The Most Expensive Words in a Contractor’s Business: “I’ll Get to It”
“I’ll get to it” sounds harmless.
It’s not.
Why this phrase costs money
It delays action without accountability.
Nothing breaks.
Nothing alerts.
Nothing escalates.
The lead simply waits.
Why good intentions aren’t enough
Contractors don’t forget because they don’t care.
They forget because:
- Work runs long
- Priorities shift
- Memory fails
That’s human.
What replaces “I’ll get to it”
Systems that:
- Schedule follow-ups
- Trigger reminders
- Escalate silence
They don’t rely on discipline.
They enforce consistency.
Revenue doesn’t disappear dramatically.
It slips away quietly.
